Penfield
Penfield is a heritage outdoor brand founded in 1975 and reimagined for a new era in 2019. Known for its iconic outerwear, Penfield now offers a full collection of modern essentials that blend timeless style with performance—true to its New England roots.
SERVICES Creative
PENFIELD
BRIEF
LOAF created a campaign film and stills to celebrate the global launch of Penfield’s Fall 2022 collection. Centered on the theme Small People, Big Spaces, the campaign was brought to life on a two-day desert trip curated with Tom Duncan, along with Alex, Carlos Naude (Working Holiday Studio), and Carlos Gill. The result captured the bold, open spirit of Penfield—For Life In The Open!
TEAM
Creative Director: Tom Duncan
Executive Producer: Alex Matthews
Executive Producer: Carlos Naude
Dir. of Photography: Carlos Gill
Riders: Cary Mosier, Jason Thompson, Carlos Naude, Stephen Kenn