LEMON PERFECT

Lemon Perfect is a naturally refreshing, zero-sugar flavored water brand that blends organic lemons with bold flavor and vibrant energy. Backed by Beyoncé and quickly becoming a category leader, the brand is redefining what healthy hydration looks and tastes like.

SERVICES Creative, Brand Advisory

Lemon PERFECT

LOAF created a holistic content and campaign strategy to elevate Lemon Perfect’s market presence. Through photography, immersive video, and lifestyle-driven storytelling, we helped position the brand as more than just hydration, a deliciously healthy choice woven into everyday life.

BRIEF

TEAM

  • Creative Director: Alex Matthews

  • Creative Director: Sandy Yang

  • Dir. of Creative Dev: Ron Moon

  • Brand Strategist: Taylor Harrell

  • Client Services: Julia McCartney

  • Project Manager; Shannon Ino

  • Photographer Product: Jack Strutz

  • Photographer Lifestyle: Ryan Murphy

  • Wardrobe & Props

  • Video Team

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