COCOKIND
Founded in 2014 by Priscilla Tsai, Cocokind set out to redefine skincare, offering clean, conscious, and accessible products designed to empower women through every step of their routine.
SERVICES Creative
cocokind
BRIEF
LOAF partnered with Cocokind on a full brand refresh, including packaging design for over 30 SKUs. Our work brought greater clarity, consistency, and shelf impact, supporting Cocokind’s mission of accessible, conscious skincare. Since the redesign, the brand has expanded its retail presence, landing on shelves at Target, Whole Foods, and Ulta.
TEAM
Creative Director: Sandy Yang
Creative Director: Alex Matthews
Photography: Carlos Quinteros