Form Nutrition is a plant-based nutrition brand with purpose. Started by Damian Soong in 2012 with a simple belief, that you can realize the greatest version of yourself while being mindful of others.

Form crafts plant-based proteins for your body and responsibly-sourced nootropics for your brain. Backed by science, Form products are designed with optimal performance in mind.

LOAF provided strategy and brand advisory support to Form Nutrition, helping refine their positioning and guide creative decisions as the brand continues to grow in the wellness space.