SPRINKLES
A New Line of Candy for a Beloved Cupcake Brand in Los Angeles.
SERVICES Creative, Brand Advisory, Venture
SPRINKLES
BRIEF
LOAF partnered with Sprinkles Cupcakes to create the brand identity and packaging for their new line of chocolates. We extended Sprinkles’ iconic, joyful aesthetic into the confections category—designing packaging and launch assets across web and social to ensure a cohesive, compelling introduction to the new line.
TEAM
Creative Director: Alex Matthews
Creative Director: Sandy Yang
Brand Strategist: Dana Covit
Dir. of Creative Development: Ron Moon
Designer: Megan Forbes