VERVE
Verve Coffee Roasters is a coffee roaster based in Santa Cruz, California, founded by Colby Barr and Ryan O'Donovan. Verve opened in November, 2007 in Pleasure Point, California.
SERVICES Creative
Verve
BRIEF
Verve approached LOAF to produce a photoshoot that would highlight their new packaging design and new website design.
LOAF produced and curated a two-day shoot, both on location and in studio, to bring the Verve team’s creative vision to life. Together, we captured the new packaging and lifestyle imagery in a way that feels fresh, authentic, and aligned with the brand’s evolution.
TEAM
Creative Director: Alex Matthews
Creative Director: Sandy Yang
Photographer: Jack Strutz
Prop Stylist: Liza Nelson