MALK
MALK crafts organic, plant-based milks with simple ingredients and zero gums, oils, or fillers. As they entered a new phase of growth, they partnered with LOAF to evolve their brand presence from refreshed photography to updated campaign assets that matched their clean label promise with shelf-stopping appeal.
SERVICES Creative, Brand Advisory, Venture, Advertising
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
MALK
The challenge was to modernize the brand’s visual language without losing its loyal base or core values. We created a new visual system and directed a photo/video shoot that highlighted MALK’s simplicity, versatility, and honest ingredients, bringing a more natural, elevated feel to every touchpoint.
BRIEF
TEAM
Creative Director: Alex Matthews
Creative Director: Sandy Yang
Line Producer: Xavier Odemns
Photographer/Directors: Peden and Munk
Designers: Colleen Kolli, Piper Holt, Joey Abe