MALK
MALK crafts organic, plant-based milks with simple ingredients and zero gums, oils, or fillers. As they entered a new phase of growth, they partnered with LOAF to evolve their brand presence from refreshed photography to updated campaign assets that matched their clean label promise with shelf-stopping appeal.
SERVICES Creative, Brand Advisory, Venture, Advertising
MALK
The challenge was to modernize the brand’s visual language without losing its loyal base or core values. We created a new visual system and directed a photo/video shoot that highlighted MALK’s simplicity, versatility, and honest ingredients, bringing a more natural, elevated feel to every touchpoint.
BRIEF
TEAM
Creative Director: Alex Matthews
Creative Director: Sandy Yang
Line Producer: Xavier Odemns
Photographer/Directors: Peden and Munk
Food Stylist: Susie Theodorou
Prop Stylist: Liza Nelson
Designers: Colleen Kolli, Piper Holt, Joey Abe