Little Sesame
Little Sesame makes organic hummus with big flavor and even bigger personality. As they hit the road for their U.S. hummus tour in partnership with Volkswagen, they partnered with LOAF to design a playful, standout campaign, including tour assets, stickers, a custom cart, and merch that brought the brand’s spirit to life at every stop.
SERVICES Creative
LITTLE SESAME
BRIEF
The challenge was to create a cohesive visual campaign that could travel, literally. From digital touchpoints to physical merch and a custom tour cart, everything needed to feel unified, portable, and unmistakably Little Sesame. Our goal was to turn every stop on the tour into a brand moment.
TEAM
Creative Director: Alex Matthews
Creative Director: Sandy Yang
Art Director: Colleen Kolli