OnNIT
Onnit is a wellness brand dedicated to human optimization, offering supplements, fitness tools, and functional nutrition products trusted by high performers. As they prepared to launch Alpha Brain Gummies, a more accessible, lifestyle forward take on their flagship nootropic they turned to LOAF to help introduce this new format to a broader audience.
SERVICES Creative
Onnit
Our challenge was to create a new product category that felt fresh and differentiated while remaining rooted in the Onnit brand. We led naming, packaging design, and a full photo and video campaign to launch the line, crafting a visual and verbal identity that stood on its own but lived seamlessly within the Onnit ecosystem.
BRIEF
TEAM
Creative Director: Alex Mattehws
Creative Director: Sandy Yang
Art Director: Colleen Griffiths
Project Manager: Xavier Odemns
Project Manager: Alex Gracey