HERE MOTORSPORT

HERE Motorsport is the brainchild of our founder, Alex Matthews, who is a lightweight car collector (GT3T, 964, NAS Defender, etc.), motorsport enthusiast, and lover of all things with wheels!

SERVICES Venture, Creative

HERE MOTORSPORT

BRIEF

LOAF created a campaign film and stills to celebrate the global launch of Penfield’s Fall 2022 collection. Centered on the theme Small People, Big Spaces, the campaign was brought to life on a two-day desert trip curated with Tom Duncan, along with Alex, Carlos Naude (Working Holiday Studio), and Carlos Gill. The result captured the bold, open spirit of Penfield—For Life In The Open!

TEAM

  • Creative Director: Tom Duncan

  • Executive Producer: Alex Matthews

  • Executive Producer: Carlos Naude

  • Dir. of Photography: Carlos Gill

  • Riders: Cary Mosier, Jason Thompson, Carlos Naude, Stephen Kenn

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