GOODWIPES
FGoodwipes is a personal care brand on a mission to modernize hygiene with plant-based, flushable wipes for every body. With a bold voice and a clean conscience, they’ve built a loyal following by making freshness more fun, approachable, and eco-friendly.
SERVICES Creative, Advertising + Media
GOODWIPES
We teamed up with Goodwipes to dial in their paid media strategy and get more out of every dollar spent. With a mix of smart targeting, creative guidance, and channel-specific optimizations, we helped lower Meta CPC by 41% and boost return across the board—+30% in retail media ROAS and +79% in paid search.
BRIEF
TEAM
Digital Director: Erin Fasano
Dir.of Digital Strategy: Meg Hsu