DE LA CALLE
Developed by LOAF Brands founder Alex Matthews, De La Calle brings Tepache, the beloved traditional Mexican drink, to the USA. Tepache is a fermented beverage dating back to Pre-Columbian Mexico made from the skins of pineapples.
SERVICES Creative, Advertising + Media, Venture
DE LA CALLE
tepache
Born from a shared love of food, culture, and travel, De La Calle’s Tepache reimagines a centuries-old Mexican tradition. Founders Alex Matthews and Rafael Martin Del Campo blended authentic recipes with modern craft to create a refreshing, deeply drinkable beverage that celebrates heritage while embracing innovation.
DE LA CALLE
BRIEF
LOAF owns and operates De La Calle, serving as the brand’s Creative Director across all touchpoints. From identity and packaging to campaigns and content, we lead the creative vision and ongoing evolution of the modern Mexican soda brand.
TEAM
Creative Director: Alex Matthews
Creative Director: Sandy Yang
Art Director: Megan Forbes, Colleen Kolli
Dir. of Dig Strategy: Meg Hsu
Social Media Manager: Melody Rand