TAIKA

Taika means magic. Taika is a RTD brand fueling creativity and community through their proprietary blend of adaptogens and caffeine in the form of delightful canned Matcha, Latte, and Coffee.

SERVICES Creative, Brand Advisory

Taika

BRIEF

LOAF partnered with Taika founders Michael and Kalle to shape the brand’s storytelling and creative direction. Building on their concept of “fueling creativity,” we developed a visual language, purpose, and narrative framework to bring it to life—across social content, updated web design, and early packaging ideation.

Get inspired, not wired.

TEAM

  • Creative Director: Alex Matthews Creative Director: Sandy Yang

  • Dir of Creative Dev: Ron Moon

  • Senior Designer: Chris Cogswell

  • Art Director: Megan Forbes

  • Designer: Robert Epps

  • Brand Strategist: Taylor Harrell

  • Brand Strategist: Ralph Gifford

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